Selling or Renting Real Estate in a Down Market.

If you are a home-owner, property manager or a realtor you may be asking yourself how to sell/rent your property in the current market. No surprise there, since home sales in general are at an all time low.The answer of course... Hardwood! Even when a hardwood floor is in sub-prime condition it still looks better than worn, soiled carpet. A home is easier to rent when it has a nice clean hardwood floor. Browse through the plethora of local real estate magazines and you will not see an ad featuring "wall to wall carpet". What you will find are phrases such as "beautiful hardwood flooring throughout"; or "vintage hardwood flooring".

According to, the top 2 upgrades to a home that will increase its value include hardwood.

1 Kitchen

state-of-the-art kitchen is one of the most popular renovations for earning back most, if not all, of its investment. Even if you don't fully gut and renovate, certain upgrades --granite counters, hardwoodor high-end tile floors, premium appliances (especially stainless steel), islands and undermount sinks -- attract attention and can increase value.

2 Hardwood floors

Especially on the main floor, hardwood is perennially popular with buyers. If your floors are refinished but worn, have them lightly sanded and resealed. If they're very beaten up consider replacing them.for the whole article see

Hardwood flooring is a great option for rentals as well. A quick clean and recoat of the floors are sometimes all that is needed to refresh a floor between renters. No more Rug Doctor rentals, musty odors or expensive carpet replacement. The initial investment of a hardwood floor can be higher than a low quality carpet, however, you will realize its value with the reduced maintenance cost.